Ingredient List | Clean Beauty

✨ Our Promise:

Every ingredient we use has a purpose. No fluff, no fillers, no harmful stuff. Just real, natural ingredients rooted in wellness, culture, and science.

🚫 What You’ll Never Find Here

We believe ingredient avoidance is as important as ingredient inclusion.

  • No Aluminum or Baking Soda in our Deodorants
  • No Parabens or Phthalates in our Products
  • No Sulfates that strip skin or hair

 

Core Butters & Botanicals

  • Shea Butter

    Made from the Shea Nut tree in West Africa. This natural rich fat is ultra moisturizing and great for dry, cracked skin. It also helps with hyperpigmentation from stretch marks to undereye circles

  • Coconut Oil

    This natural oil from coconuts is anti-bacterial and deeply softening for skin AND hair. Its moisturizing and promotes healthy growth.

  • Sea Moss

    Our Sea Moss is naturally found in the Caribbean oceans of St. Lucia. It strengthens the skin barrier by boosting collagen and retinol production. It also has Vitamins A and K to give skin a healthy glow.

Oils & Actives

Jojoba Oil

Jojoba oil similar to skin’s natural sebum so its able to absorb leaving you feeling soft

Benefits: Ultra moisturizing and nourishing to skin; Non-greasy, balancing; good for oily or combination skin; minimizes breakouts.

Products: Sea Moss Eye Cream , Body Oil, Body Butter, Beard Oil, Facial Cleanser, Hair Oil , Shea Lip Balm

Moringa Oil

Made from the Moringa tree seeds

Benefits: Antioxidant-rich; supports skin repair; anti-aging; helps with glow and complexion.

Products: Body Oil, Body Butter, Beard Oil, Hair Oil

Jamaican Black Castor Oil

Castor oil made using the traditional method of roasting over ash

Benefits: Stimulates hair growth, strengthens edges, thickens hair; great for beards & scalp.

Products: Beard Oil, Hair Oil

Vegetable Glycerin

A liquid from coconuts and soybeans that is a natural humectant

Benefits: a water magnet for your skin. Lightweight, gentle and safe for all skin-types including sensitive and acne-prone skin

Products: Sea Moss Eye Cream , Body Oil, Facial Cleanser, Sea Moss Face Cream

Niacinamide (Vitamin B3)

Skin-Friendly Vitamin B3

Benefits: Balances tone, calms inflammation and strengthens skin barrier

Hyaluronic Acid

A powerful humectant found in your skin

Benefits: Pulls water to the skin to keep it hydrated all day. Also reduces the look of lines for a dewy glow. Great for all skin types

Botanicals & Natural Extracts

Jasmine

A fragrant flower distilled into essential oil

Benefits: calming aroma that reduces stress.

Products: Shea Deodorant

Lemongrass and Ginger

Natural plants distilled into essential oils

Benefits: They are antibacterial and anti-inflammatory, helping to boost circulation and fight odor

Products: Shea Deodorant

Tea tree Oil

Potent essential oil from tea tree leaves.

Benefits: Antibacterial, anti-fungal, clears acne, refreshes scalp.

Products: Hair and Loc Oil, Beard Oil, Facial Cleanser

Peppermint Oil

Essential oil extracted from peppermint leaves

Benefits: Cooling, invigorating, stimulates scalp, soothes irritation

Products: Hair and Loc Oil

Rosemary Oil

Essential oil from rosemary herb

Benefits: Stimulates circulation; helps scalp health; antimicrobial.

Products: Hair and Loc Oil

Carrot Seed Oil

Nutrient-rich oil pressed from wild carrot seeds.

Benefits: Antioxidant-packed, supports cell renewal, helps uneven tone + mature skin.

Products: Shea Lip Balm

Red Raspberry Seed Oil

Cold-pressed oil from raspberry seeds.

Benefits: Protects with light natural SPF, calms inflammation, locks in moisture

Products: Shea Lip Balm

Witch Hazel

A natural astringent made from the witch hazel shrub

Benefits: Minimizes pores, reduces excess oil, calms inflammation, and soothes acne-prone skin

Products: Bamboo Body Wipes

African Black Soap

A traditional soap made from cocoa pods, plantain skins, and shea butter

Benefits: Gently cleanses, exfoliates, and helps with acne, blemishes, and uneven skin tone.

Products: Facial Cleanser, Bamboo Body Wipes

Chamomile

A gentle flower extract often used in teas and skincare

Benefits: Calms irritation, reduces redness, soothes sensitive skin, and promotes relaxation.

Products: Sea Moss Eye Cream, Bamboo Body Wipes, Facial Cleanser

Plumeria

A tropical flower with a sweet, exotic fragrance.

Benefits: Hydrates, softens skin and hair, adds a luxurious natural scent to body care.

Clean and Conscious Extras

Candelilla Wax

A plant based wax made from the Candelilla Shrub

Benefits: Vegan alternative to beeswax that gives structure to balms and butters without clogging pores

Products: Shea Deodorant, Shea Lip Balm

Emulsifying Wax

A vegetable derived wax blend

Benefits: Allows for oil and water to mix to create smooth and stable creams.

Products: Sea Moss Face Cream, Sea Moss Eye Cream, Hand Balm

Ingredients FAQ's

Are your products safe for sensitive skin?

Yes. We use clean, natural, non-toxic ingredients that are gentle on sensitive skin. We avoid harsh chemicals like parabens, sulfates, and aluminum so you can feel confident using them daily.

What makes Wadadli Naturals different from other clean beauty brands?

We create clean beauty products with Black and Brown people in mind. Our formulas celebrate heritage ingredients like shea butter, sea moss, and Jamaican Black Castor Oil—balancing ancestral wisdom with modern skincare science

Why should I switch to a natural deodorant?

Natural deodorants keep you fresh without aluminum, parabens, or harsh chemicals. They let your body breathe, protect sensitive skin, and use plant-based ingredients to fight odor the healthy way.

Do Wadadli Naturals products contain parabens or sulfates?

Nope! All our products are paraben-free, sulfate-free, and made without synthetic fillers. Just clean, effective ingredients that keep your skin and hair healthy.

Is shea butter actually good for skin?

Yes! Shea butter is one of the best moisturizers for melanin-rich skin. It helps fade stretch marks, evens skin tone, and keeps skin soft without clogging pores. That’s why it’s a core ingredient in many of our products.

What are the benefits of sea moss for skin?

Sea moss is rich in 92 minerals your skin loves. It hydrates, strengthens your skin barrier, and promotes a healthy glow. Many people use sea moss skincare to help with dryness, dullness, and elasticity. Read more about it in our blog

Can coconut oil help hair growth?

Coconut oil nourishes the scalp, prevents breakage, and reduces protein loss in hair strands. While it doesn’t magically grow new hair, it keeps your hair stronger and healthier so it can grow longer without breaking.

What does Jamaican Black Castor Oil do for hair?

Jamaican Black Castor Oil is a go-to for thicker, fuller hair. It stimulates blood flow to the scalp, strengthens edges, and supports growth for natural hair, brows, and lashes.

Is niacinamide good for acne-prone skin?

Absolutely. Niacinamide (Vitamin B3) reduces inflammation, balances oil production, and helps fade acne scars. It’s gentle enough for sensitive skin too

Is sea moss good for acne?

Yes. Sea moss has natural antibacterial and anti-inflammatory properties, making it helpful for calming breakouts and soothing irritated skin.